Privacy Policy

Last updated: May 2025

Your Privacy Matters

At BakeShape Studio, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website, application, and services.

1. Information We Collect

1.1 Information You Provide Directly

  • Account Information: Email address, username, password, and profile details
  • Payment Information: Billing details processed securely through Stripe (we don't store payment card details)
  • Contact Information: When you contact our support team
  • Custom Designs: Text, images, or other content you input into our Custom Maker tool
  • Communication Preferences: Newsletter subscriptions and notification settings

1.2 Information We Collect Automatically

  • Usage Data: Pages visited, designs viewed, downloads, and feature usage
  • Device Information: Browser type, operating system, IP address, and device identifiers
  • Analytics Data: Website performance metrics via Fathom Analytics
  • Cookies and Tracking: Essential cookies for functionality only

1.3 Information From Third Parties

  • Payment Processing: Transaction data from Stripe for credit purchases and subscriptions
  • Social Login: If you choose to sign in via social media platforms
  • Analytics Services: Aggregated usage statistics from our analytics providers

2. How We Use Your Information

Core Service Functions

  • Account creation and management
  • Processing credit purchases and downloads
  • Managing Business subscription features
  • Providing access to designs and tools
  • Customer support and assistance

Service Improvement

  • Analyzing usage patterns and preferences
  • Improving our design catalog and tools
  • Developing new features and services
  • Ensuring platform security and stability
  • Personalizing your experience

2.1 Communication Purposes

  • Sending transactional emails (purchase confirmations, account updates)
  • Providing customer support and responding to inquiries
  • Sending optional newsletters about new designs and features (with your consent)
  • Important service announcements and policy updates

2.2 Legal and Security Purposes

  • Complying with legal obligations and regulations
  • Protecting against fraud, abuse, and unauthorized access
  • Enforcing our Terms of Service and licensing agreements
  • Responding to legal requests and protecting our rights

3. How We Share Your Information

We Do Not Sell Your Personal Data

BakeShape Studio does not sell, rent, or trade your personal information to third parties for marketing purposes. We only share your data in the limited circumstances described below.

3.1 Service Providers

We share information with trusted third-party service providers who help us operate our platform:

  • Stripe: Payment processing for credit purchases and subscriptions
  • Cloud Hosting: Secure data storage and website hosting services
  • Email Services: Transactional emails and newsletter delivery
  • Analytics Providers: Privacy-focused analytics (Fathom)
  • Customer Support Tools: Help desk and communication platforms

3.2 Legal Requirements

We may disclose your information if required by law, legal process, or to protect the rights, property, or safety of BakeShape Studio, our users, or others.

4. Data Security and Protection

Encryption

All data transmitted using SSL/TLS encryption

Secure Storage

Data stored on secure, access-controlled servers

Access Control

Limited employee access on need-to-know basis

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Your Privacy Rights and Choices

Under GDPR and Other Privacy Laws, You Have the Right To:

Access Your Data

Request a copy of the personal information we hold about you

Correct Inaccurate Data

Update or correct any incorrect personal information

Restrict Processing

Limit how we use your personal information

Data Portability

Export your data in a machine-readable format

Delete Your Data

Request deletion of your personal information

Object to Processing

Opt out of certain data processing activities

5.1 How to Exercise Your Rights

To exercise any of these rights, please contact us at edvinas@bakeshapestudio.com. We will respond to your request within 30 days.

5.2 Account Controls

  • Update your profile information and communication preferences in your account settings
  • Unsubscribe from marketing emails using the link in any email
  • Delete your account by contacting us (note: this may affect access to purchased designs)
  • Manage cookie preferences through your browser settings

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and maintain your account
  • Comply with legal obligations and resolve disputes
  • Maintain security and prevent fraud
  • Improve our services and develop new features

When you delete your account, we will remove your personal information within 30 days, except where we must retain it for legal or legitimate business purposes.

7. International Data Transfers

BakeShape Studio is based in Lithuania (EU). If you are accessing our services from outside the European Union, your data may be transferred to and processed in the EU and other countries where our service providers operate.

We ensure that any international data transfers comply with applicable data protection laws and include appropriate safeguards to protect your personal information.

8. Children's Privacy

Age Restriction

Our services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately.

9. Cookies and Tracking Technologies

Essential Cookies

Required for basic website functionality:

  • Authentication and session management
  • Shopping cart and checkout process
  • Security and fraud prevention
  • Website performance and stability

Analytics (No Cookies)

Privacy-focused analytics without cookies:

  • Fathom Analytics (cookieless)
  • Aggregated page views only
  • No personal data tracking
  • No user profiles created

We only use essential cookies required for website functionality. Our analytics are completely cookieless and privacy-focused. You can control cookie preferences through your browser settings, though disabling essential cookies may affect website functionality.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by email or through our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Data Protection Officer

For GDPR-related inquiries or to exercise your privacy rights, contact our Data Protection Officer at the email address above with "Privacy Request" in the subject line.

Your Trust Matters:

We are committed to transparency and protecting your privacy. If you have any concerns about how we handle your personal information, please don't hesitate to reach out to us. We're here to help and ensure you feel confident using our services.